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Ethan Carter: SEO Specialist

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On-Page SEO Tasks

  1. Conduct detailed keyword research to identify high-value, low-competition keywords for targeted content.
  2. Optimize website pages, including titles, meta descriptions, headers, and image alt text, for SEO best practices.
  3. Improve internal linking structure to enhance site navigation and search engine crawlability.
  4. Audit and optimize existing blog posts for better ranking, readability, and user engagement.
  5. Ensure all content is aligned with search intent and incorporates relevant keywords naturally.

Off-Page SEO Tasks

  1. Create and manage backlink outreach campaigns to earn high-quality backlinks.
  2. Monitor backlink profiles to identify and disavow toxic or low-quality links.
  3. Develop link-building strategies through guest posting, collaborations, or directory submissions.
  4. Promote content across various platforms to increase visibility and generate backlinks.

Technical SEO Tasks

  1. Perform website audits to identify and resolve issues such as broken links, crawl errors, and duplicate content.
  2. Optimize site speed by reducing page load time and enhancing server performance.
  3. Ensure mobile-friendliness and responsive design across all devices.
  4. Create and submit XML sitemaps and ensure proper indexing of all web pages.
  5. Set up and manage structured data (schema markup) to enhance search result visibility (e.g., rich snippets).

Analytics and Reporting Tasks

  1. Set up and manage Google Analytics, Google Search Console, and other SEO tools.
  2. Track and report website traffic, keyword rankings, and user behavior metrics.
  3. Provide actionable insights based on SEO performance data to improve strategies.
  4. Conduct competitor analysis to understand market trends and benchmark performance.
  5. Prepare detailed SEO reports showcasing growth, challenges, and opportunities.

Content Strategy & Collaboration Tasks

  1. Collaborate with content creators to develop optimized, high-performing blog and website content.
  2. Provide content briefs with target keywords, suggested topics, and competitor analysis.
  3. Plan and execute content marketing strategies to boost organic traffic and audience engagement.
  4. Optimize landing pages for better conversion rates while maintaining SEO integrity.
  5. Work closely with developers and designers to ensure seamless SEO implementation on the site.
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